Jordan Brand X University of Michigan Jersey Unveil
Charles Woodson, former Michigan player, Heisman Trophy winner, & football Hall of Famer, plus Head Coach Jim Harbaugh & Michigan’s players and lastly the former president of Jordan, Larry Miller helped reveal the new Jordan Brand uniforms, coaching attire and accessories at a private event hosted by the Ford Piquette Avenue Plant. in Detroit; where Ford rolled out the famous Model T more than 100 years ago. Jordan Brand took this as an opportunity to launch more innovative products with unique experiences: the uniforms and gear were presented on mannequins, each in its own blue highlighted box, creating a blue glow through the dark rooms like NYFW show.