Jordan Brand ‘Like Mike’

In the Fall of 2017 Jordan Brand and Gatorade teamed up to honor the 25th Anniversary of the “Be Like Mike” Gatorade campaign with a limited edition shoe and apparel release. The “Like Mike” Invitational basketball tournament took place at historic Navy Pier in Chicago, and celebrated the launch of the Jordan and Gatorade collaboration. The tournament featured some of the nation’s top high school prep talent. Each team invited was outfitted with Jordan Brand uniforms and shoes that drew inspiration from Michael Jordan’s career and Gatorade’s flavor offerings.